Insight launches new luxury product

INSIGHT Vacations’ newest
premium offering, Luxury
Gold, offers a range of
new itineraries that allow
travellers to get more
out of their experience in
the various destinations
they visit, says ceo, John
Boulding.
“We are trying to offer
guests the ability to interact
fully with a destination –
something they wouldn’t
otherwise do if they
travelled independently,” he
says.
For instance, travellers
will be able to speak to
the head chef of a popular
restaurant in Italy or learn
about the inner secrets
of the Renaissance, John
says. “Experiences like
these set this product
apart from anything else we
offer.”
The weak rand has not
derailed luxury travellers,
John says. “We find that
we appeal particularly to
baby boomers – those aged
between 48 and 68 who
are ready to tick items off
their bucket list.”
According to John, one
per cent of baby boomers
were retired in 2010. In
2014, that number rose to
18% and this year it sits at
about 21%. “Bear in mind
that most of these people
have sold shares and
assets and now want to
enjoy their money and travel
the world.”
This is a factor that travel
agents can take advantage
of, John adds. “We sell
bucket-list items and that
is precisely what agents
should tell their customers
when selling this product.”
John also points out that
the rates offered within
this product represent a
32% saving because of the
Rand Price Guarantee that
Insight Vacations offers
clients as part of The Travel
Corporation.
“What’s more, if the rand
stays the way it is at the
moment, the rates will be
32% more expensive next
year, so agents need to
encourage their clients to
go now,” John says.