Home
FacebookSearchMenu
  • Subscribe (free)
  • Subscribe (free)
  • News
  • Features
  • TravelInfo
  • Columns
  • Community
  • Sponsored
  • Contact Us
    • Contact Us
    • About Us
    • Advertise
    • Send Us News

Share

  • Facebook
  • LinkedIn
  • E-mail
  • Print

ITA takes the baton from Alitalia

21 Oct 2021
Comments | 0

The new government-owned Italian flag carrier, Italia Trasporto Aereo, (ITA), has unveiled its new blue livery, and, according to European media, it will be seeking to join the SkyTeam alliance.

The new airline launched on October 15, as Alitalia simultaneously closed down after 75 years of operation.

According to Business Traveller, the carrier signalled its intention to join SkyTeam “pending the identification of a strategic partner”. Alitalia was a member of the alliance, whose highest profile members are Air France, KLM, Delta, Korean Air, China Airlines, China Eastern, Kenya Airways and AeroMexico

ITA’s blue is reported to have been inspired by the blue of Italy’s national football and rugby teams. The green, red and white of the Italian flag are overlaid on the blue.

The carrier is believed to have paid €90 million (R1,51bn) for the Alitalia brand, saying it was with the aim of managing the transition to the new livery and reserving the right to future uses of the brand.

ITA intends to initially operate out of Rome Fiumicino and Milan Linate on 59 routes, increasing to 74 routes in 2022 and 89 by 2025. It says it will start with 45 narrow-body and seven wide-body aircraft, and says it will have 105 aircraft by 2025.

Alitalia first entered bankruptcy in 2008. Created in 1946, the airline managed to retain its status as a quintessentially Italian iconic brand, despite many years of non-profitability and labour turmoil.

Italian media have reported that Alitalia had a staff of 11 000, but only 2 800 people would be employed in ITA's aviation unit this year, with this number possibly rising to 5 750.

Sign up to our mailing list and get daily news headlines and weekly features directly to your inbox free.

Exorbitant taxes clip African airlines' wings

Yesterday
Comments | 0

Skytrax names fastjet among Africa’s best airlines

Sponsored
Yesterday

Portugal revives TAP privatisation talks

Yesterday
Comments | 0

Airlink and Turkish ink codeshare deal

Yesterday
Comments | 0

Feature: Navigating the rise of planet-friendly travel

Yesterday
Comments | 0

MK ends free child seat selection

Yesterday
Comments | 0

RCI takes delivery of new ship

Yesterday
Comments | 0

UNESCO World Heritage status for two African sites

Yesterday
Comments | 0

Florence bans tourist vehicles

Yesterday
Comments | 0

Latest Changes on Travelinfo (14 Jul'25)

Yesterday
Comments | 0

NDC progress stalls for African airlines

13 Jul 2025
Comments | 0

Thirstys comes to Umhlanga!

13 Jul 2025
Comments | 0

LHR to up airline fees

13 Jul 2025
Comments | 0
  • Load more

FeatureClick to view

New products July 2025

Poll

I don't sell cruises because...
  • © Now Media
  • Privacy Policy
  • Travel News on Facebook
  • eTNW Twitter
  • Travel News RSS
  • Contact Us
  • About Us
  • Advertise
  • Send Us News