TripAdvisor has introduced a TripConnect service that allows business listing subscribers to participate in Hotel Price Comparison and to drive direct bookings from TripAdvisor to their own property’s website, allowing travel agents and consumers to view and compare prices and book accommodation on one site.
TripConnect is designed to complement the Hotel Price Comparison, which allows visitors to the TripAdvisor site to see real-time room rates and availability from various booking partners at the same time. The visitors can now click on the search results link of their choice – whether it’s the hotel itself or an online travel agent – and make their reservation.
The platform allows independent accommodation owners to bid on traffic to the TripAdvisor site, an option that was previously only available to online travel agents and large hotel chains.
The independent hotels and B&Bs will be able to add their own room rates and availability, allowing agents and travellers to click directly through to the property’s own website to make a booking.
