Booking.com plans to raise traveller awareness about the carbon implications of their trips through a new partnership with climate tech company CHOOOSE.
The partnership will start by exploring how best to provide transparent information about the carbon emissions associated with a booking on the platform, beginning with accommodation and then moving on to other travel products and services, including flights.
The ultimate goal is to eventually provide travellers with the option to easily address the CO2 emissions associated with their trip directly on Booking.com, aligned with the UN Sustainable Development Goals.
"At Booking.com, we want to make it easier for everyone to experience the world in a more sustainable way. To that end, we released our Travel Sustainable programme nearly one year ago to help encourage more sustainable practices amongst our partner travel providers and customers," says Danielle D'Silva, Head of Sustainability at Booking.com.
“With half of travellers citing that recent news about climate change has influenced them to make more sustainable travel choices, supporting travellers to make more informed decisions related to the carbon footprint of their trips is a top priority for us,” says D’Silva.
"Recent research by Booking.com shows that sustainable travel is important to more than four out of five global travellers. The challenging bit is that many still don’t know exactly where or how to start,” says Andreas Slettvoll, CEO of CHOOOSE. “Through the partnership, we can turn sustainable intentions into more concrete sustainable actions.”
