Robinson Club open for business

PURETOURS unveiled 16
all-inclusive Robinson
Club resorts in seven
countries to the South
African retail travel trade in
the first week of May. This
follows PureTours signing an
exclusive GSA agreement
with the resort division of TUI,
the world’s largest travel and
tourism company. “This is one
of the most significant travel
launches the travel industry
has seen in some time,”
said Claus Martin, director
of PureTours. The resorts fall
into the premium category of
traveller experience, aimed
at high net worth individuals.
“Robinson Club resorts are
based on quality, fitness
and healthy lifestyle. We
have conducted detailed
market research and our
target market includes active
travellers, sports lovers and
families,” said Kerstin Gibert,
director of international sales
at Robinson Club, who came
out from Germany for the
roadshow. Travel agents will
earn 10% commission, said
Greg Taylor, gm of PureTours.
He added that Robinson Club
is offering the travel trade the
opportunity to experience the
resorts, launching 1 000 free
nights. Consultants can take
up two nights complimentary
and add on five nights at a
discounted rate for fam trips.
PureTours sells the land
packages but can arrange
the flights too if travel agents
require.