Next year, Royal Caribbean Group will update its loyalty programmes, allowing guests to use loyalty points across the company’s three brands – Royal Caribbean, Celebrity Cruises and Silversea.
Points Choice will enable guests to apply points earned through Royal Caribbean’s Crown & Anchor Society, Celebrity’s Captain’s Club, or Silversea’s Venetian Society, towards any cruise of their choice.
For example, if a loyal Royal Caribbean guest is sailing with Celebrity Cruises for the first time, they can choose to apply their points earned to either brand’s loyalty programme.
This update builds on the group’s existing Status Match programme launched in 2024, which allows members to have their loyalty status matched across all brands.
