Popular social media platforms like TikTok are playing a valuable role in how destinations worldwide position themselves among travellers.
Flight Centre has analysed the top destination hashtags on TikTok to reveal the hotspots that have accrued the most video mentions this year globally.
“Before you’ve even set foot in the airport, social media serves up endless wanderlust fuel, from glittering metropolises in the desert to ‘soft hiking’ and how to prep for your trip,” said Antoinette Turner, GM of Flight Centre South Africa.
According to Turner, Dubai took the top spot with the destination pulling in a whopping 140,4 billion views.
“All those over-the-top luxury hotels and glittering skyscrapers set against desert vistas clearly translate well to the short video format,” she said.
Meanwhile, New York City ranked second with 101,8 billion views for #NYC.
“From iconic landmarks to fabulous food and nightlife, the city that never sleeps delivers endless trending content,” Turner said.
#London was in third place as it ranked 72,8 billion views, followed by #Paris at 68 billion views in fourth place.
Completing the top 10 are #Istanbul, #Miami, #LosAngeles, #Madrid, #Bali and #Chicago, respectively.
