Travelport has unveiled the first phase of its Next Generation Storefront (NGS) capability.
The solution is an industry initiative to enable travel agencies to display airfares as airlines show branded fares on their own websites. The ‘storefront’ allows users to compare and choose between multiple branded fare offers and across different airlines’ flights on one screen.
NGS will present airlines’ offerings by fare families and their ancillaries. The new display will also show different branded categories such as basic economy, standard economy and economy plus in a single display.
