The TUI Group plans to further expand in East Africa with the launch of a new brand, ‘The Mora’, in Zanzibar. Its latest property will open in the next few months during the Northern hemisphere spring, according to The Mora’s website.
The group recently revealed that it had eight new African hotels in the pipeline, in Cape Verde, The Gambia, Senegal, Tanzania, and Kenya. The first TUI BLUE hotel in Kenya is among the newest additions to TUI’s sub-Saharan African portfolio.
TUI BLUE Watamu in Kenya is being developed by Sands of Darakasi Resorts Limited. The 117-room hotel will be developed in the coming years as part of the TUI expansion strategy.
Meanwhile, The Mora Zanzibar’s look and feel is distinguished from previous TUI brands, offering a unique experience of “laid-back, contemporary luxury”. The brand is founded on the principles of personalisation and flexibility, providing guests with unscripted service, culinary freedom, and curated experiences.
Previously Emerald Zanzibar, the 250-room Mora Zanzibar on Matemwe’s Muyuni Beach is open for booking. The resort has four pools and a spa, with treatments for adults, children and teens, which are free of charge and available from 09h00 to 21h00.
“We are currently looking for further franchise opportunities who want to become part of our growth strategy,” said Wesam Okasha, Head of Global Development for TUI BLUE.
TUI Hotels and Resorts is a subsidiary of the TUI Group, which is a vertically integrated specialist with a cruising, accommodation, airlines, and tour offering.
“We currently do not have local representation in South Africa, but of course we are looking forward to welcoming guests from the country in our future resorts,” said Natascha Kreye, spokesperson for TUI Hotels and Resorts.
