Venue Secure evolves rapidly into digital event centr

VENUE Secure, a brand-new, locally developed app that provides an easy-to-use, digital event centre, has completed its first client roll-out with Guvon Hotel’s Glenburn Lodge and Spa this month. “What started off as a smattering of an idea over a glass of wine with a friend about poor security at venues has grown into a digital event centre that has far more strategic implications, says Venue Secure spokesperson, Carl Townsend. “Once we realised we were helping firms with supersimple but effective security, with attendees confirming attendance by clicking a link on an SMS and giving their details to get a pin code, we realised we’d built a brilliant RSVP system.” The system also sends
venue directions and tracks attendee accommodation, dietary needs as well as arrivals on the day. “The organisers can see in real time who has responded and who is coming via an event dashboard, while keeping up to date with
upcoming events.” The next big realisation about the system’s ability, says Carl, has been that communicating with a guest means that an event organiser can market accommodation offers as part of the RSVP process (i.e. attend this event and get 10% off accommodation). “This gives them a great up-sell opportunity. It also provides event organisers with the data and contact details of every guest for future marketing campaigns and internal research.” Venue Secure is also able to provide customised branding for corporate, venue or conference organiser clients. The company is currently in advanced discussions with various corporates, including multiple pharmaceutical companies, says Carl.