THE City of Cape Town, the
Western Cape government
and various private-sector
agencies are addressing
the negative impact that
seasonality has on the
industry and on economic
growth in the city and across
the province. ‘We live in
a global village and if we
want to be a world-class city
then we need to stop being
complacent and only enjoying
the benefits of tourism in
our summer months,” said
executive mayor of the City
of Cape Town, Patricia de
Lille. “If we can re-position
Cape Town as an all-year
destination by leveraging
events and business tourism,
our incoming flight numbers,
income generated from
the tourism industry and
jobs in tourism will improve
significantly.” A workshop
was hosted at Cape Town’s
Cullinan Hotel for 50 major
influencers from the Western
Cape government, the private
sector and outside industry
partners on Tuesday, July
28. A broad agreement
was reached on the need
for the city to examine its
positioning and to bring
about an integrated events
calendar for all stakeholders,
focusing on growing organic
world-class events across
business and leisure
tourism.
Western Cape government tackles tourism seasonality
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