The news last week that American Airlines would reverse its ‘modern retailing’ sales strategy (read the story here), has been hailed by the travel trade community and prompted a response by the World Travel Agency Associations Alliance (WTAAA).
The global advocacy body has applauded AA for its ability to hear travel agents’ concerns and take action to reverse its policy of linking AAdvantage loyalty points exclusively to NDC bookings with preferred sellers.
“It takes immense courage to reassess past actions, and we recognise this as a pivotal step towards fostering better communication and collaboration within the travel industry,” says Otto de Vries, Executive Director of WTAAA. De Vries is also the CEO of the Association of South African Travel Agents (Asata).
Together with the American Society of Travel Advisors (ASTA), the Association of Canadian Travel Agencies and Travel Advisors, and the Latin American Tourism Forum, WTAAA’s members played an important role in underscoring the negative impact AA’s previous strategy would have on agents.
“We hope this development will pave the way for American Airlines to rebuild constructive relationships with travel agents and advisors worldwide and recognise the tremendous value they provide in delivering a seamless and personalised experience to travellers,” said the WTAAA.
De Vries affirmed WTAAA’s commitment to the travel industry.
“WTAAA stands ready to facilitate such discussions and foster collaboration among all parties involved.”
