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outputs, how to verify accuracy, and how to combine AI support with the consultant’s own destination knowledge, industry expertise, and understanding of client preferences,” says Von Wielligh. Training programmes such as XL Travel’s AI Masterclass aim to build that capability. The focus is on structuring prompts, adding context, and verifying outputs to ensure AI supports, rather than replaces, professional judgement. “The real value of AI lies not simply in having access to it, but in knowing how to use it well,” he says.
