Airline launches first blockchainbased loyalty wallet

SINGAPORE Airlines’(SIA)
KrisFlyer frequent-flyer
programme is to launch
the first-ever blockchainbased
airline loyalty digital
wallet, using an SIA-owned
private blockchain. This
wallet will enable users to
unlock the value of their
KrisFlyer miles for easy
spending using point-ofsale
transactions at retail
partners.
The wallet app is expected
to be available in about
six months’ time. This
follows a successful proofof-concept
that was carried
out with KPMG Digital
Village and Microsoft.
KrisFlyer will now sign up
retail partners, initially only
from the Singapore market.
“We are very excited
about this world-first
initiative, which will bring
even more benefits to
members of our KrisFlyer
programme,” said
Singapore Airlines ceo, Goh
Choon Phong. “This groundbreaking
development in
which we will be using
blockchain technology to
‘digitalise’ KrisFlyer miles
is a demonstration of the
investment we are making
to significantly enhance the
digital side of our business
for the benefit of our
customers.”
These developments
are in line with Singapore
Airlines’ recently unveiled
Digital Innovation Blueprint,
under which it aims to be
the world’s leading digital
airline.