Amadeus unveils HRS agreement

Amadeus and HRS, a leading hotel portal for corporate customers, today announced a strategic alliance to distribute HRS’s hotel content through Amadeus.

Through this strategic partnership, which is a major step forward in Amadeus’s ‘Multisource’ hotel initiative to distribute hotel content from diverse sources, Amadeus will integrate HRS’s database of around 250,000 hotel properties to its distribution system. This includes more than 50,000 independent hotel properties that, up to now were distributed exclusively through HRS.

HRS offers business travellers a vast choice of hotels worldwide, with detailed shopping information in 32 languages, best-price guarantee for all properties as well as flexible and customer-friendly booking conditions.

By integrating this standardised hotel content to Amadeus’s newly re-engineered hotel search and reservation system, Amadeus and HRS are responding to customers’ demands for efficient, integrated access to the most relevant hotel content. The integration of HRS hotel offers to Amadeus will eliminate hotel shopping and servicing by bookers, who typically compare rates for the same hotel across multiple channels before booking. It also brings a vast new array of independent hotels to the GDS.
 
Amadeus has already started the integration of HRS’s content into its distribution system to make it as easy and efficient to book as any GDS content. By the second quarter of 2012, corporations and travel agencies will have access to this content via both Amadeus e-Travel Management – the online self-booking tool used by 5,200 corporations worldwide – and Amadeus Selling Platform – the point of sale solution used by Amadeus travel agents for traditional servicing. This will allow them to shop for hotels from different sources – GDS and HRS, quickly and easily from a single screen and with the highest level of mid- and back office integration.