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BON Hotels enters Bloem, exits Shelley Point

13 Jul 2016
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THE BON Hotels group

has opened a new hotel

days before cutting

another.

The group added BON

Hotel Bloemfontein Central

– previously Protea Hotel

Bloemfontein Central – to its

South African portfolio. The

115-room hotel is situated

in the Bloemfontein CBD and

officially launched as BON

Hotel Bloemfontein Central

on July 1.

Plans and improvements to

the hotel included repainting

the exterior, revamping the

porte cochère and public

areas, installing new airconditioning

systems and

refurbishing the popular

Courtroom restaurant and

Judge’s bar.

The group will no

longer continue with the

management of BON Hotel

Shelley Point.

BON Hotels was

instrumental in the

successful business rescue

of the three-star hotel on the

Cape west coast in 2014

and subsequently took over

marketing and management

of its operations.

Guy Stehlik, ceo of BON

Hotels, said that, regrettably,

despite their best efforts, the

industry had seen a decline

in conference and corporate

business, and this had been

difficult to overcome. The

88-room hotel enjoyed strong

support from the leisure

market, but, according to

Guy, “notwithstanding its

wonderful aesthetics and

resort-like feel, the lack

of midweek business has

made sustainable targets a

challenge”.

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