Eurostar announces new branding and services

EUROSTAR has announced that it is to change its branding and introduce new service enhancements for its customers.

Over the last few years, Eurostar has seen a big increase in the number of passengers choosing to connect through Lille, Brussels and Paris Gare du Nord to other destinations. This has been driven by shorter journey times and the growing need among customers to travel in an environmentally responsible and sustainable way.

Eurostar no longer plans to operate in just three markets - UK, France and Belgium - and its ambition is to expand its horizons to the South of France, Germany and The Netherlands. To mark the start of this new chapter and signal the change within the business, Eurostar has developed a new identity.

The new branding will be rolled out gradually over the coming weeks and months. The first changes will take place on the Eurostar website and on travel tickets, after which it will move on to logos within stations and on trains. Over the coming months Business Premier customers will see a number of enhancements to the Eurostar service based on business customers' feedback. These include guaranteed boarding, menus from Alain Roux and an on-board taxi booking service.

Eurostar is forging partnerships across cities to ensure that its travellers get the most out of their leisure time at no extra cost. The Eurostar Plus initiative, for example, gives customers 'two for the price of one' entry to the leading galleries and museums in London, Paris and Brussels and has recently struck a deal with Jamie Oliver whereby customers travelling from the continent can get a 15% discount at his '15' restaurant in London.
Eurostar will also be upgrading its fleet and purchasing 10 new trainsetsthat complement its existing fleet.