Flight Centre Travel Group's (FCTG) Independent division has introduced a new principal brand, Envoyage, to the South African market.
It says the brand will provide "a true heart and home for independent travel agents and agencies with a polished new visual identity that reflects the Group's experienced global community, industry leading technology and comprehensive product marketplace".
FCTG Global Leisure CEO, James Kavanagh, said a new global brand would allow the company to continue nurturing the huge potential they saw in the independent travel space.
"Independent travel has been one of the fastest growing divisions for us in recent years and the investment in our new brand signals the significant role we expect the network to play in our future business model.”
Chantal Gouws, GM of Envoyage South Africa, said Envoyage was the culmination of extensive market research, industry consultation and in-depth design.
"Being part of Envoyage will offer agents the best of both worlds – the freedom of running their own business their way, coupled with the power of a truly global brand and community. We look forward to welcoming our existing network of incredible independent agents and agencies alongside newcomers into the Envoyage family.”
