The Flight Centre Travel Group (FCTG) has made a 25% investment in The Upside Travel Company. Upside is a corporate travel company that launched in 2017.
With this investment FCTG aims to improve its technology capabilities, specifically in the small and midsize corporate market and use Upside’s platform to digitally enable its corporate traveller business using artificial intelligence and machine learning.
The deal will also bolster Upside as it gains access to FCTG’s supplier relationship and global reach as it continues to develop software with a broader set of travel data inputs.
The Upside product will soon take advantage of the emerging standards called Next-Generation Storefront, which are being developed by ATPCO in collaboration with airline and industry leaders. Incorporating the new standards for product display is a priority for both parties and is expected to take place in Q2 of 2019.
