From travel agent

A NEW travel consultancy
company, which
specialises in sales
coaching and recruitment, has
launched in Cape Town.
Big Ambitions, founded by
Fiona Liebenberg and Natalia
Rosa, formerly of Pentravel,
aims to help travel companies
with their sales and marketing
initiatives through sales
coaching, team building and
online marketing or content
development, including
website development,
social media and digital
marketing initiatives.
“We keep seeing media
articles about the death
of travel agents. But those
who’ve evolved and now
deliver exceptional customer
service combined with the
ability to market their expertise
to existing and prospective
customers, driving repeat and
referral business, will not only
survive, they will thrive.
Big Ambitions has been
created to help them do it,”
says Promotions Division
director, Natalia.
Fiona, People Division
director, started her career as
an agent with TUI in the UK 25
years ago. “Those agents who
continue to focus on a sales
process, which is no different
to an online enquiry form, will
not survive as they will be
unable to compete with the
growing need and desire for a
personal, tailor-made service.
Big Ambitions has a tried-andtested,
profit-increasing sales
process that will help your
leisure and FIT agents evolve
into experts.