BAA-owned train operator, Heathrow Express, has unveiled a new-look brand that will be put in place before the Olympics this summer. The train service, which links Heathrow and Paddington in central London, is spending £16 million on its new brand, which includes refurbished train carriages and new staff uniforms. The ticket offices at Heathrow and Paddington will also be revamped in the new corporate colours.
The enhanced train interiors in First Class have been designed by Tangerine, the company behind British Airways’ first flat-bed seat. Keith Greenfield, Heathrow Express managing director, said: “There will be individual seats for privacy in First Class – they will be larger and more comfortable. In Express Class, we will be offering passengers the ability to download, email and recharge their portable devices. We will also be offering widescreen TVs offering flight departure and airport information. The changes will take place as London prepares to welcome the world for the Olympic Games.”
The roll-out will be introduced in stages with the new train due to be unveiled on April 26 and staff will begin wearing the company’s new uniforms in July.
Heathrow Express rebrands
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