ASATA has launched a
new consumer educational
campaign ‘Demystifying
Travel’, giving members
access to a full range of
artwork that can be used
online and in print.
The campaign aims to
‘demystify’ myths and
misperceptions consumers
have about the complex world
of travel. For example, one
advertisement debunks the
myth that travellers can find
cheaper hotel rates online.
Other topics explored in the
toolkit include misconceptions
around airline fuel surcharges,
ticket prices, bill-backs and
compliance issues, to name
a few.
“Asata believes that it
is important to empower
consumers by educating them
about travel,” says ceo Otto
de Vries.
Asata has invited members
to submit any additional topics
that need to be demystified.
To download the new
Demystifying Travel toolkit,
agents can visit the Asata
website and log in to the
member section. Collateral
can be found under the
resources section
Help Asata demystify travel myths
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