KLM Royal Dutch Airlines
will put its new World
Business Class cabin,
featuring a new fully flat
seat, on its AmsterdamJohannesburg
route later
this year.
The new lie-flat seats’
position in the cabin, as
well as partition screens,
ensure greater privacy for
passengers. The seat is
also one of the longest in
the air at 207cm and
features personal storage,
a personal entertainment
system with 43cm screen
and in-seat power.
The entire Boeing 777-200
fleet is being refurbished.
KLM has teamed up with
Dutch designer Hella
Jongerius to introduce a new
atmosphere, furnishings and
style, built around the comfort
and privacy of the passenger.
In addition to the new
fully flat seats, the interior
features new carpeting, panel
decorations, curtains, lighting,
blankets, cushions and
upholstery.
In addition to these design
features, KLM has employed
Dutch designer, Marcel
Wanders, to design 40 pieces
of unique porcelain, cutlery,
glassware and linen in an
environmentally friendly way.
“I want travellers to feel
as if they are a first-class
restaurant guest every time
they dine on board,” he says.
Business-class passengers
will enjoy menus prepared by
Michelin-awarded Dutch chefs.
“The standard in the
South African market is that
passengers look at price and
quality, and South Africans
are willing to pay a price if the
quality is supplied,” says Air
France KLM newly appointed
gm for Southern Africa,
Domingo De Cola. “The
new features are mainly
targeted at satisfying the
needs of corporate travellers
but are available to anyone
who wants to spend a
little extra money on a flight
that is guaranteed to offer
quality, comfort and style,”
he adds.
KLM puts new premium product on Jo’burg route
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