MSC – a one-stop shop for MICE

MSC Cruises has positioned itself as a dynamic alternative to land-based venues, delivering a unique combination of business functionality and immersive travel experience. With no venue hire fee and a comprehensive, value-driven pricing model, corporates can host events knowing that key essentials, such as accommodation, meals, entertainment and venue space, are already included within the cruise fare. This streamlined approach not only simplifies planning but ensures that budgets are maximised without sacrificing quality or impact. Fully integrated At the core of MSC Cruises’ MICE offering is its ‘one-stop shop’ philosophy. Clients benefit from access to a dedicated team of industry specialists who manage every detail of the event, from initial planning through to execution. This hands-on support ensures a seamless and stress-free experience, allowing organisers to focus on their objectives while the logistics are expertly handled. Fleet With a fleet that has expanded by 800% over the past decade, MSC Cruises offers a diverse range of ships. Each vessel features refined Italian design, cutting-edge facilities and the flexibility to tailor every aspect of the event – from destination and duration to onboard experiences. Each ship offers a range of private venues tailored for conferences, meetings and networking functions, all equipped with state-of-the-art audiovisual technology and supported by technical experts. MSC Armonia For the upcoming 2026/2027 local cruise season, MSC Armonia will take centre stage as a premier floating conference venue for the South African market. Designed to accommodate a wide range of event sizes, MSC Armonia features conference facilities that host between 130 and 550 delegates. Advanced sound and lighting systems, video projection capabilities and a computer-operated plasma wall ensure high-quality presentations, while an innovative vision-sharing system allows content to be broadcast across various areas of the ship. This creates a cohesive and immersive event environment, ideal for multi-space activations and large-scale conferences. Engagement MSC Cruises prides itself on the experience beyond the meeting room. Delegates are not confined to a single venue – they are part of a journey. On board, guests enjoy comfortable accommodation, diverse dining experiences, access to leisure and fitness facilities and world-class entertainment – all included in the package. This unique blend of business and leisure encourages stronger engagement, meaningful connections, and enhanced delegate satisfaction – key drivers of successful events. Value In addition to the inclusive pricing model, clients benefit from incentives such as one complimentary cruise fare for every 23 guests booked. Customisation also remains a key strength, with additional options available to elevate the experience. Private cocktail functions, curated shore excursions, spa treatments and tailored transfer services are some examples. This flexibility means each event can be designed according to specific objectives and brand requirements. Expert guidance While hosting events at sea introduces unique operational considerations, such as travel documentation requirements and access regulations, MSC Cruises ensures that every client is fully supported. An experienced team provide clear guidance throughout the process, ensuring compliance and a smooth event journey from start to finish.