Norwegian Cruise Line has welcomed the appointment of David Herrera as the brand’s new President from April 1.
The current CEO, Harry Sommer, will transition to be President and CEO of Norwegian Cruise Line Holdings Ltd, from July 1. This is the parent company for the NCL, Oceania Cruises, and Regent Seven Seas Cruises brands.
Herrera, who currently serves as NCL's Chief Consumer Sales and Marketing Officer, has been with NCL Holdings since 2015, and previously served as a Senior Adviser to the CEO and Chairman of Prestige Holdings from 2012-2015. Throughout his tenure, Herrera has held a variety of senior leadership roles within the organisation, including Senior VP of Brand Finance, Strategy and Consumer Research; Senior VP of Corporate Development for NCLH; and President of NCLH China.
“Herrera and I have worked closely together for almost a decade, expanding NCL’s global presence and shaping its future,” says Sommer. “With over 25 years of robust corporate business experience and a strong financial, sales, marketing and business development background, Herrera is a key contributor to NCL’s success, and I am certain he will continue to guide the NCL brand on an accelerated path forward.”
Herrera will be responsible for the overall strategic vision and business plan execution for NCL, as well as revenue management, guest services, brand finance, international sales, and the recently formed Experiences at Sea division.
Furthermore, Adam Malone, who currently oversees consumer and integrated marketing, will assume the role of Chief Marketing Officer, and Michael Tomoleoni, who currently manages the consumer sales division, will serve as the Chief Consumer Sales Officer. Jason Krimmel will assume the newly created role of Chief International Sales and Marketing Officer, working closely with Herrera.
