New logo, brand for FCM

CORPORATE travel agency,
FCM, has changed its logo
and branding, with the change
forming part of a number of
new developments within the
business.
The shift in branding places
greater focus on offering a
personalised service blended
with global technology
platforms, says Euan McNeil,
gm of FCM.
“The change represents
the direction in which FCM is
heading,” says Karen Cooke,
FCM’s global marketing
leader. Some of these
changes include a new global
reporting platform, a profile
management tool and new
online booking technology.
“FCM is also in the process
of implementing an employee
share scheme,” says Euan.
“Our people are the core of
our business, and this exciting
change will help to ensure
our people share in the
continued success of FCM,”
he adds.