Botswana’s national carrier, Air Botswana, has announced that APG South Africa (a Holiday Holdings company) is to represent the airline in the South African market. This became effective on December 1, 2023.
APG is responsible for national sales, marketing, and product development, with a primary focus on supporting the travel trade. Greg Fuller, GM of APG South Africa, said: “We are delighted to provide a representation solution for one of Southern Africa’s leading national carriers. BP has expressed its appreciation to the SA travel trade for its unwavering support. We look forward to optimising the revenue potential in an increasingly competitive environment.”
