AMADEUS recognised
its top-performing
industry partners at
the recent Shape Awards,
partners that have helped
‘shape’ the future of travel
in Southern Africa. The
glitzy event was held at the
Inanda Club in Johannesburg
on February 25.
“Customers are evolving
– it’s about experience,
the ‘what and how’,” said
Amadeus vp for Africa,
Paul de Villiers. “The future
traveller is born for the
Internet, they want to be
connected all the time, they
want personalised service
and to feel special, and they
want convenience. They are
happy to take risks, such
as using Airbnb, because
technology has negated the
risk of booking via sharing
economy start-ups.”
It was therefore
becoming more important
to understand the needs
and behavioural trends of
customers, Paul said, “and
this is where partnering
with the right technology
solutions provider can
make the biggest difference
in terms of segmenting
the market, improving
efficiencies and cutting
costs, and driving additional
revenue streams”
