Singapore Airlines announced the launch of its all-new mobile app for Android and iOS smartphones.
The new app is designed for faster performance and improved usability, and introduces new features that offer customers a more personalised experience.
Based on a ground-up rebuild and all-new underlying technical architecture, the new app delivers customers significantly enhanced booking and check-in flows, improving transaction time by up to 60%.
Several entirely new features include:
- ‘Capture & Discover’, a new search function that uses image recognition as well as speech and natural language processing to identify the user intent, match it to a Singapore Airlines destination, and present relevant destination content and fare deals.
- ‘Translation Assistant’, a feature that uses real-time language translation by voice to help travellers communicate better when they are overseas.
- ‘Measure Your Baggage’ to help travellers determine if the size of their bag is within cabin baggage limitations.
Amongst the improvements in existing functionality, real-time information such as boarding gate details, the destination’s weather and currency, and baggage belt information are added to the ‘My Trips’ function.
There is also enhancement of in-flight entertainment features in the mobile app. These include extended access to e-Library magazine and newspaper content based on KrisFlyer membership tier, as well as a new search and filter function to allow for easier content browsing in the e-Library and KrisWorld catalogue. The app also enables customers to bookmark their movies, so that they can pick up where they left off on subsequent flights with the newest in-flight entertainment systems.
The new app also sees enhancements such as a newly designed KrisFlyer account dashboard and the introduction of an ‘Inbox’ feature, which stores push notifications as well as KrisFlyer messages for easy reference.
For Android users, the new app is being released in countries progressively between July and September, while iOS users may download the new app from the App Store in September. The beta version will continue to be available for download in the meantime.
