SOUTHERN Sun has just unveiled a new look and refocused strategy for its Frequent Guest Loyalty Programme and its 103 000 members can
expect more rewards for their loyal patronage in the future.
According to Southern Sun's chief marketing officer, Tina Fisher, the
Changes and enhancements made were based on an intensive review of the programme, and an analysis of the existing 103 000 members in 2002. The new-look programme has an improved orientation toward speedy service delivery at front office for Frequent Guests. Other added member benefits include dedicated check-ins, immediate member identification and assurance of preferential treatment.
(Miguel de Sousa)
