South African travelers are less likely to ‘switch off’ and are more connected to work when they are on holiday compared to their UK, North American, Australian and New Zealand counterparts, according to a recent Trafalgar survey.
Trafalgar surveyed 1320travellers in North America, Australia, South Africa and New Zealand. The surveyresults indicated that South Africans were under significantly more pressure than their global counterparts to balance staying connected to work and social media with making the most of their holiday.
67% of South Africans felt guilty about staying on top of their emails while on holiday, much higher than other markets which surveyed at 32% (North America), 40% (United Kingdom), 37% (Australia) and 37% (New Zealand).
Some 63% of South Africans polled said they felt guilty if they were not making enough of their holiday by going to see the sights, compared with 39% of Brits, 49% of Americans and 43% of Australians. South Africans also expressed feeling more concerned about making the most of their holiday by seeing the real culture of a country and connecting with the local people.
At least 54% of South Africans spend extensive hours with online research and planning, 67% check social media while on holiday and 65% post pictures of their holiday on social media. “This is also markedly higher than other markets like the UK and USA,” says md for The Travel Corporation South Africa, Teresa Richardson.
