Travel Counsellors leans into service-led value

TRAVEL Counsellors is reinforcing its value proposition through a blend of personalised service and technology-driven efficiency. Bianca Jones, Travel Counsellors’ Franchise Recruitment Manager, told Travel News that value-added travel was more than just a business model for the company; it was a principle it lived by every day. “Our Travel Counsellors (TCs) deliver a level of personalised service that clients simply can’t find elsewhere. It’s the small, thoughtful details that truly show how much we care for our customers,” said Jones. Model The company’s global model plays a critical role in supporting this approach. “Our global travel franchise provides unparalleled support, offering interactive itineraries, a user-friendly travel app, unique financial protection and 24/7 emergency assistance. “When the unexpected happens, whether it’s last- minute changes, flight cancellations or disruptions, our customers can rest assured knowing they will never be left stranded. ‘Value-added travel’ in the TC world means peace of mind, knowing every detail is taken care of with care and expertise.” Support Support is also central to Travel Counsellors’ value- added travel approach. “The ‘always available’ support model is at the heart of what we do at Travel Counsellors. Because TCs have the flexibility to work from anywhere and at times that suit them, they can also be available when their customers need them most. “Additionally, our Head Office team provides 24/7 emergency support, ensuring that both TCs and their customers are never alone in the event of an issue. This seamless availability is a cornerstone of the added value we deliver, offering reassurance and support whenever it’s needed,” said Jones. She added that TCs took the time to truly listen to their customers, ensuring every trip was personalised. “By focusing on the individual, TCs craft bespoke itineraries that go far beyond standard packages, ensuring every journey is as unique as the travellers themselves.” Tech Travel Counsellors’ technology platform is designed to empower TCs, not replace the personal touch they bring to their work. Jones said it was built to give TCs the time and freedom to focus on what they did best: building relationships and creating exceptional travel experiences. “For example, our AI assistant is fully integrated with our proprietary booking system, streamlining processes and reducing time spent on administrative tasks. Combined with back- office support from our Head Office team, TCs can dedicate more time to nurturing customer relationships, selling travel and delivering outstanding service. This balance of technology and human connection is what sets us apart.” Tailored While Travel Counsellors’ level of care and service remains consistent across both leisure and corporate clients, the company tailors its offerings to meet the specific needs of each group. “For leisure travellers, the focus is on creating memorable, personalised experiences, supported by tools like our travel app, financial protection and 24/7 duty office. “For corporate clients, we extend these benefits while also providing a full suite of Management Information System reports. These reports are invaluable for travel bookers, helping them to efficiently manage a company’s travel requirements. Ultimately, whether it’s leisure or business travel, our commitment to exceptional service and customer care remains unwavering,” said Jones