Travel Counsellors reveals ambitious future plans

IN OCTOBER 2014, Equistone Partners
Europe acquired a stake in Travel
Counsellors, creating a €3bn (R42bn)
fund for the consortium to grow its
business.
The group plans to continue its
global expansion, as the company now
has the means to finance acquisitions,
says Steve Byrne.
But first on the agenda is to recruit
more agents and help existing TCs
grow their business, he says. “On
average this year, globally, TCs have
grown their business by 10% year-onyear.”
Steve predicted the group would
double in size in the next three to
five years because “the customer will
buy into our model”. “We will attract
people to come to us because we are
100% committed to the customer.
Even if it’s financially not in our
interest, we will always sell what’s best
for the customer.” Travel Counsellors
has also invested £2m (R39m) in a
global brand awareness campaign.