Travelstart resigns from Asata

TRAVELSTART has resigned its membership of Asata.

The online travel agency released a statement saying it took the decision after Stephan Ekbergh, ceo of Travelstart, was summoned by Asata to appear at a disciplinary hearing as a result of the company’s publishing and commenting on the results of the controversial survey conducted by Synovate and commissioned by Travelstart to research how online fares compare to traditional travel agency fares.

“Asata has made its intentions clear. To the relief of its traditional travel agency members, Travelstart could be expelled as a member and be forced to pay a fine. No attempt has been made to discuss the matter, notwithstanding a requirement to do so in the Asata constitution,” says Stephan.

“We have done nothing wrong other than highlight some areas of concern in industry practice, which Asata seems to be defending,” he continues. “It would be foolish of us to say that we were surprised at the reaction that various articles and interviews generated, however we were left dumbfounded at Asata’s response.

“In a fair and just world, an industry body is mandated to look after the interests of all its members with equal objectivity. Industry bodies are tasked to position themselves as an independent and impartial entity that observes an industry at a high level. When disruptions arise, one would expect an industry body to act in an objective manner, while facilitating discussion between its members to resolve any challenges.”
Stephan goes on to say that Asata was informed by Travelstart , prior to the publication of the survey’s findings, that the company would be releasing the results of the Synovate market research, but received no response. “Asata’s reaction in the media after the results were published was surprising and unwarranted. They commented without having looked at the research,” says Stephan.

“Asata stated that they would not have a ‘knee-jerk’ reaction, however this has sadly been their stance since the press release was made public. They are strongly biased towards their main travel agency membership base and have effectively illustrated how up-and-coming sub industries, such as online travel, are marginalised rather than encouraged.

“Travelstart did not release the results of the market research to pick a fight with the industry. We are part of it. However, when there is such a marked inconsistency in pricing, why should it be hidden from our customers?” Stephan says. “The findings of the research compelled us to take action. The price discrepancy between same agency branches on the same route and carrier was something we strongly believe customers should be aware of. Poor customer service was another point of contention that came to light. Surprisingly, the industry had very little to say about this and has focused on the issue around pricing.

“Just remember, the Internet is here to stay. It’s become an integral part of our daily lives. Online travel has grown exponentially both globally and in the South African market. It’s only going to get bigger,” he concludes.

Meanwhile, Asata confirmed it had accepted Travelstart’s resignation from the organisation. “Following on from the call that Asata made for a disciplinary enquiry, Travestart has elected to resign from the association with immediate effect,” Asata said in a statement.

“Asata remains vigilant in upholding the consciences and integrity of our members and continues with its responsibility of ensuring that the ethics contained in the code of conduct are adhered to at all times.”