AFTER a drastic restructuring
process last year, the
launch of a new product
and the promise of a new
booking system, at the end
of February, local operator
Dreams, will also have new
leadership.
Ceo, Erica Barrett, will
pass on the Dreams baton to
Wendy Goutier, who joined
Dreams in May 2016 as
operations manager.
Erica says the increasing
demands of her sports-crazed
family are her main motivator
to take a step back.
“The future is an exciting
one for Dreams and I have no
doubt that I have handed it to
the best team ever,” she says.
Wendy says Dreams
went through an extensive
restructuring in 2016, and
that she will be implementing
the company’s new vision this
year.
“We relooked at our model
and decided to go ‘back to
basics’,” says Wendy. The
restructuring means that, for
the next year, Dreams will
mainly focus and expand its
Southern African and regional
portfolio.
In December 2016,
Dreams also launched a
new self-catering apartment
product – locally, regionally
and internationally. Wendy
says Dreams saw a gap in
the market, as South African
families are increasingly
looking for affordable and laidback
holidays.
Still in the pipeline for
Dreams is a new reservations
system that will offer both
travel agents and the Dreams
Team a simpler transaction
process. Wendy says the new
booking system will allow
travel agents to book, pay
for and issue vouchers for
all Dreams’ SA properties
online. The system is
expected to go live before the
end of March.
