LATAM will introduce a refreshed Premium Business class service concept from December 1.
Premium Business passengers can look forward to new three-course lunch and dinner menus, a redesigned cocktail selection and an upgraded coffee experience.
As part of the renewal, new amenity kits featuring cosmetics by Costa Brazil will also be introduced.
The revamp includes a new colour palette, drawing inspiration from the blues of the Pacific, the greens of the Amazon, and the warm reds, oranges and yellows and browns seen in the desert and Andes.
The refresh coincides with the carrier’s retrofitting of 24 of its B787 aircraft, including their Premium Business class cabins. The first three refurbished aircraft are already operating on LATAM’s routes to Chile, Mexico City, Bogotá, Los Angeles, Miami and New York. The retrofit across the B787 fleet will eventually see the revamped cabins deployed on LATAM’s flights to and from South Africa.
