Travelstart launches mobi site

TRAVELSTART has launched
a new mobi site for ight
bookings.
Travelstart South Africa
country manager, Michelle
Kleu, says: “Customers can
search and compare airline
ticket prices in real-time,
book and pay for domestic
and international ights and
receive instant conrmation
via email.”
Travelstart reported a
323% increase in mobile
trafc between 2012 and
2013. “Cellphone users do
everything desktop users
do, provided it’s presented
in a usable way. We wanted
to create a mobile travel
booking website that
enhances our customers’
shopping experience as they
seek real-time information
on the go, while providing
the all-encompassing
functionality of the personal
computer experience,”
Michelle says.
The mobile-friendly
version of the website will
also be rolled out to the
online travel agency’s other
international markets –
Tanzania, Kenya, Nigeria,
Egypt and Turkey.