ABU Dhabi Tourism
and Culture Authority
(TCA Abu Dhabi) has
appointed Development
Promotions to represent
the destination in South
Africa, positioning it as a
preferred leisure, business
and MICE destination.
Development Promotions
will launch a dedicated
Johannesburg office
headed by former Cruises
International commercial
manager, Tracey Krog.
A sales executive will be
appointed to liaise closely
with the travel industry.
The addition of the South
African office comes as
SAA announces daily flights
between Johannesburg
and Abu Dhabi from March
29, adding additional
air capacity to the daily
frequency already operated
by Etihad Airways.
“It is in direct response
to this opportunity
presented by an increase
in airlift from the region
and increased demand
that TCA Abu Dhabi has
launched this outbound
tourism promotional drive
from Africa,” says Sultan
Al Dhaheri, TCA Abu
Dhabi’s acting executuive director of tourism.
TCA Abu Dhabi SA will
promote Abu Dhabi through
training sessions and joint
marketing partnerships
with key travel agents,
tour operators, PCOs and
incentive houses, and host a
range of fam tours.tive
director of Tourism
