Asata upgrades website

ASATA has launched a
consumer website that
aims to educate leisure,
corporate and government
customers about the benefits
of using an Asata member.
The new website offers
travellers informative
updates and travel news as
well as key information about
Asata.
The trade resources
will still be available to
members of the Asata
trade portal. “Asata is also
at present developing the
CRM (customer relationship
management) system,
which will allow us to tailor
our communication to
specific segments of our
membership,” says Asata
ceo, Otto de Vries.
Otto told TNW that, by
segmenting and expanding
Asata’s current database, it
would be in a better position
to tailor more relevant
notifications to meet the
interests of members. “The
system will integrate with
existing technology platforms
being utilised by Asata,
reducing the requirement for
manual intervention.”
Asata also plans to further
streamline and automate a
number of the administrative
functions around
membership applications
and renewals.
Otto says: “Our aim is to
ensure that there is easy
access to relevant content
that supports our members
in their day-to-day lives. On
the website, for example,
travel agents have access to
various consumer campaigns
and research that Asata has
already invested in on behalf
of agents.”
Members are able to keep
abreast of global trends and
local best practice, while
passing relevant information
on to their customers. In
addition, members have
access to the products that
Asata has developed.