BA launches terminal app for pax

BRITISH Airways will launch
its new iPhone app this
month, which will send push
notifications to customers
using Heathrow Terminals five
and three, informing them
when their gate is open and
when the aircraft is boarding.
The app is one of the first
to take advantage of a new
feature in iOS 8, the latest
version of Apple’s iPhone
software. Customers can now
find their flight status in the
iPhone notification centre,
letting them stay up to date
without even opening the app.
iPhone customers with the
British Airways app will receive
a personalised welcome
pop-up message and WiFi
password when entering the
Terminal 5 lounge. BA is the
first UK airline to use iBeacon
technology in its lounges to
show notifications based on
location.
Drew Crawley, coo of BA,
said: “We have a unique
opportunity to address
customer needs and offer
intuitive ways of making their
journey even smoother. It’s
these thoughtful features –
from alerting customers to
gate announcements, to WiFi
passwords, that truly add
value.
“The potential to optimise
mobile and digital technology
is endless but requires a
careful balance of adding
value without bombarding
customers.”
The app is also available on
Android, Amazon Appstore,
BlackBerry and Windows
Phone models.