Dinesh to drive transformation

DINESH Naidoo, new
president of Asata,
will focus on ensuring
that the association’s
new professional travel
programme is fully up and
running as soon as possible;
lobby the industry for ways to
stimulate growth; and drive
transformation.
Dinesh said he hoped his
experiences of starting at
grass roots and working his
way up would help him to
tackle transformation, as he
understood the challenges
that were experienced at all
levels. He said Asata had
already begun a survey to
determine where the industry
fared, establish a benchmark
and identify gaps.
Dinesh was previously
vice-president of Asata while
Vanya Lessing was president.
She commented: “Dinesh is
very ready for this role. He
is a very innovative individual
and is always looking at new
ways of doing things. He
brings a lot of energy to any
role that he takes on and he
has a good understanding of
broader industry issues.”
Scholtz Fourie, cfo of
Tourvest Travel will take on
the role of vice president,
while Colin Mitchley,
financial director of BidTravel
will be treasurer.