TOUR operator, Dreams,
has appointed Jana
King as its new gm.
Bringing years of industry
experience to her role, Jana
says that she is committed
to setting the company
on a new course with
an expanded offering of
Southern African properties
as well as international product, new
destinations in the pipeline and a
renewed focus on service.
Seventeen years ago, Jana founded
Fairfield Corporate Events, which was
later bought out by Songhai Capital
in 2011. This marked the holding
company’s first venture into the travel
industry, with Jana assuming the
position of gm for both
Songhai Tourism and Events
and Songhai Travel, the
corporate TMC.
Songhai Capital is a
level-2 B-BBEE company
named after a West African
tribe of conquerors. It
acquired Dreams three
years ago and the operator
has undergone a number of
restructures in the interim.
Top of Jana’s agenda is establishing
relationships with the trade. “Dreams
will be undergoing a rapid period
of service offering refinement – an
introduction of a technology-hinged
and client-centric strategy aimed at
delivering its current and new clients
a range of previously unexplored
destinations, packages and
ways of doing business.”
Dreams is still very focused
on the travel trade, which
generates over 90% of its
bookings. Competitively priced
South African family holidays
is its current product focus
with an expanded offering of
hotels and resorts that include
Marriott, Legacy and Tsogo
Sun properties.
Jana also hinted that the
operator would soon be
launching a handful of new
international destinations but
with the same product focus
on providing affordable familyfriendly
holidays.
