LATAM Airlines has begun its drive to generate industry in South Africa. Martin
Modarelli, commercial director UK and Nordic countries, says when the airline
launches its service between Johannesburg and São Paulo in October, it expects that
initially around 15% to 25% of the flights will be filled by SA travellers. Its goal,
however, is to strengthen the South African point of sale and if the numbers show
positive growth, the airline will then consider increasing its three times a week
service. In terms of its competitor on the route, SAA, Martin says LATAM’s goal is
not to draw market share away from SAA but to position itself as the go-to for
destinations beyond São Paulo. Networking at LATAM’s signature Latin American
road show, held at Montecasino in Johannesburg, are (from left), Poppy Paulo (ITC
for Tourvest), Silvana Artico (LATAM) and Rosmery Guevara (Trade, Tourism and
Investment Office of Peru).
Hello South America!
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