KENYA Airways has
teamed up with the
Kenya Tourism Board
(KTB) to step up its marketing
efforts in South Africa in a bid
to attract more South African
travellers to the country.
The two organisations
recently launched joint
marketing campaigns in
South Africa through an online
consumer campaign that
focuses on promoting the
Swahili coast and the Kenyan
wildlife experience.
According to Jacinta Nzioka,
KTB’s acting director of
marketing, South Africa is
the second-highest source
market for Kenya with over
40 000 tourists last year. “As
we talk of Africa being our
next frontier in tourism, South
Africa is among the markets
with potential and, for this
reason, we have launched the
campaigns as part of other
promotional activities to woo
the market to Kenya.”
Spokesperson for Cullinan
Outbound Tourism, John Ridler,
agrees and says the Mombasa
coast, with its white beaches
and azure blue seas, is a
popular destination for the SA
traveller. He says the seaside
resorts offer excellent valuefor-money,
which is important
for South Africans. The only
deterrent for a holiday at the
Kenyan coast is that the ights
are via Nairobi. “Connections
are excellent though.”
