Farewell, Holiday Tours
THE Holiday Tours brand has
been around longer than
any other multi-destination
outbound travel wholesaler in
South Africa, having become a
trusted household name over
the past four decades.
Through its former offices
in Cape Town, Durban and
Johannesburg, Holiday Tours
was responsible for providing
thousands of holidaymakers
with inclusive packages
and FIT arrangements to all
corners of the globe. In all
those years, no passenger
was ever left stranded and no
foreign principal or creditor
was left with an uncollectable
debt. It was always our
policy to under-promise and
over-deliver, resulting in high
volumes of repeat business
from our customers and brand
loyalty from the travel trade.
It is sad to see the Holiday
Tours name disappear from
the local scene after having
achieved so much credibility
over so many years. However,
Comair has invested heavily
in technology to meet the
changing needs of the tour
business in the Internet
age. Its decision to rebrand
the company to be more
identifiable with its own kulula
brand must be respected,
despite the seller’s remorse
I have often felt since
allowing them to acquire the
Holiday Tours and Holiday
Travel businesses from me
in order to focus on our
aviation, car rental and hotel
representation operations
that have grown exponentially
since that time.
Gavin Simpson
Group md, Holiday Holdings
