Make your agency mobile

“Could an agent run
their agency off their
smart phone?” Fergal
Kelly, cco of MTT (Mobile
Travel Technologies, a
Travelport company) said,
technically, everything
was in place. It’s only the
size of the phone screen
that limits the amount
of complex information
agents need to provide
for their clients. “Mobile
is a powerful medium
and needs a different
way of thinking about
customers’ needs. It’s
still evolving.” One way of
engaging with customers
over mobile, is following
a client throughout their
entire journey, from
the research stage
to post-holiday stage.
According to Fergal, 10%
of travellers who were
sent a notification to their
phone about a special
immediately after getting
back from their holiday,
then booked their next
trip.