THE publishers of TNW and
Travelinfo have launched
a new smartphone-friendly
site with the aim of getting
South Africans to spend
more of their discretionary
money on travel through
travel agents.
Now Media launched
Let’s Go last week,
leveraging travel content
from Travelinfo and its
extensive event database
with the idea of becoming
the primary source of travel
deals and event information
for South African consumers
looking for fresh ideas to go
out and do things.
They range from travel to
live music, theatre sport
events and attractions.
Content is updated
throughout the day and
geo-located to make it more
relevant to the fast growing
number of SA smartphone
users that PWC Consulting
expects to top 35 million by
the end of next year.
Suppliers that now load
travel specials on Travelinfo
will also have the best ones
exposed to the
consumer through Let’s
Go. Consumers will be
directed to a travel agent
to make bookings. Travel
agents will be able to see
details of the special the
client is interested in by
entering the number they
quote in the Powersearch
bar on Travelinfo.
The first phase of the
project is live and can
be found on smartphones
or desktop at
www.letsgo.co.za.
Said Now Media md,
Anton Marsh: “With
the launch of $4
smartphones in Dubai
last month, we have
great faith that the way
to reach consumers will
increasingly be through
these devices. Having the
best content will be key
to attracting audiences.
In addition to having
some 20 journalists and
researchers updating
content, the Now Media
group is also investing
heavily in the development
of new media applications
such as Let’s Go.”
