SA hotel chain announces expansion plans

PREMIER Hotels and
Resorts has announced
plans for further
expansion in South Africa,
with three new properties in
the next five years.
The three hotels are
planned for the areas
of Umhlanga, Fourways
and Sandton. A site has
already been acquired for
the Umhlanga property
and construction is expected
to begin in early 2017,
said Samuel Nassimov,
md of Premier Hotels and
Resorts at
the group’s gala dinner
at the East London
International Convention
Centre last month to
celebrate 25 years in
business.
“We would also like to have
six or seven Express Inns
throughout secondary cities
like Bloemfontein, Uppington
or Polokwane,” said Samuel.
Details of Premier’s
rebranding were also revealed
at the gala dinner. Each of
the sub-brands – Splendid
Inn, Express Inn, Premier
Resort and East London
International Convention
Centre – were rebranded
with a different colour to
represent the different
market segmentation.
Premier’s Pinetown, Port
Edward and King David
hotels will all be rebranded
under the Splendid Inn
brand.
“We would like to subbrand
to get the fair share
of the market because right
now we only offer full-service,
three- and four-star hotels,”
said Samuel. He explained
that the idea behind the
sub-brands is to provide
accommodation that is not
necessarily high-end but still
full-service.