SA hotel group expands into Africa

NEWMARK Hotels,
Reserves and Lodges is
expanding into Africa with
the establishment of the
group’s first office outside
South Africa and the
creation of the Kaufela
Collection in Zambia.
The new office is
located in Lusaka and will
focus on SADC countries,
such as Zimbabwe,
Tanzania and Zanzibar.
“The Lusaka office is
mandated to develop
new territories for
Newmark, under either
the Kaufela Collection
or the Newmark brand
depending upon the
standard or size of
the property,” says
Newmark’s director for
Africa, Hans Heuer.
The Kaufela Collection
has already signed three
independent lodges
(100 rooms) and plans
to add another 400
rooms by the end of the
year. Newmark is in the
process of taking on a
new property in Zanzibar
and a further 170-room
business hotel in Lusaka.
Newmark ceo,
Neil Markovitz, says
the group’s offering will
not be compromised:
“We turn down more
properties than we take
on; we’re very specific
about the product
portfolio.”