Well-known South African airline personality, Carla da Silva, is to join SAA as General Manager Sales, Marketing, e-Commerce & Distribution from November 1.
This won’t be Da Silva’s first stint at South African Airways, where she was firstly a flight attendant from 1995-1997. After five years with KLM and Air France, she spent six more years with SAA, rising from Key Account Manager to Head of Global Sales & Distribution.
Da Silva spent 2010 to 2021 with Air Mauritius where she was Regional Manager Africa and Latin America. She joined Airlink as Executive Manager Sales & Marketing in 2021.
Throughout her career Da Silva has been involved in airline associations, like Iata, ACS, Aasa and Barsa where she was chair from 2014 to 2021.
Da Silva has also been active in the charity Reach for a Dream since 2014, initially as a Board member and since March this year, as Chair
